Selected brand & digital design
The commercial practice underneath the game work: identities built from the logo out, the printed things that carry them, packaging, podcast artwork and websites. Mostly Estonian businesses, mostly small teams, usually the only designer on the project.
These projects are where the habits came from. A brand guideline has to survive being handed to a sign maker, a printer and a web developer who will each interpret it differently — which is the same problem as handing an asset to a game engine, with slower feedback.
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